Name: Åsa Leander Location: Göteborg, Sweden Title: Head of Sustainability & Brand Management, Greencarrier Group Working at Greencarrier since: January 2008Describe yourself in three words: energetic, creative, reflecting
How did you end up at Greencarrier and how is it to work here?I actually applied for a job at another company, but the recruiting agency thought I could be a great cultural fit for Greencarrier and 11 years later in this company, I can only say that they were right. It’s a really interesting industry with a lot of interesting people in it.
How would you describe your role?As Head of Sustainability and Brand Management for Greencarrier Group, I develop our overall work and ambitions within sustainability and at the same time manage our brand. Earlier, I’ve worked with communication at Greencarrier for 10 years, which comes in very handy within the field of sustainability so that our employees, customers and stakeholders increase their awareness and understanding of our work and common challenges.
What is the most exciting part of your job?I meet many different people, both in our organization and among our customers and collaboration partners, which inspires me a lot. I am also able to devote my work time almost entirely to sustainability, and it makes me both motivated and proud that what I do each day at work, actually can make an impact on our common future.
What is your favourite (work-related) memory from your time at Greencarrier so far? After 12 years here I have many, but two recent memories: During Greencarrier’s 10 years anniversary in China in March, I met all colleagues in China.About 100 people gathered in Ningbo, to participate at a Greencarrier Spirit Day, which my colleague Josefine Widegren and I hosted. Since May, my colleague Tea Grbic and I, run Greencarrier’s podcast Älska Logistik (Love Logistics). This is a fun and interesting project, where we meet the most interesting experts in the industry and can use our creativity and curiosity combined, to create content for our customers and partners in an exciting and modern format.
Which are the biggest trends within the industry right now?Sustainability, transformation into new techniques and ways of working, collaboration.
What does the Greencarrier’s mindset “Yes, it’s possible!” mean to you?Being open minded and thinking outside the box. This goes towards customers, colleagues, suppliers – well everyone that meet in my job.